These days, everyone posts everything on social media. People scroll through Facebook, Twitter and Instagram feeds, likely taking in only a fraction of the content before their eyes. So how can you get someone to stop and engage with the Story you're telling?
When painting a house (perhaps an intricate, old Victorian), our thoughts immediately imagine the color, the paint finish, and how the final product will stand out from all the other houses on the street.
It’s easy for us to get excited and head to the hardware store to look at color swatches. However, it would be ill advised to jump in with a paint roller and start coating your house with bright tints without first checking the quality of that historic wood siding, your canvas.
You already know the incredible strength and value you hold inside. If only you had a proper chance, we'd love all you have to offer.
Sometimes it feels our weaknesses get more attention than any of our strengths ever will. Those weaknesses are sticking out like a sore thumb!
And sore thumbs hurt. What are we to do...?
It might feel weird to live in a world without Macy’s, J.C. Penney’s or Kohl’s. These major retail outlets are household names all over the country, maybe even internationally. J.C. Penney still runs ads in the Sunday paper, and Macy’s still sponsors a Thanksgiving day parade - but how much longer will they be around?
Boom! This workbook has been so much fun to put together. Thank you to all who helped us test the idea, organize the content, and make it truly compelling.
And if you're reading this, you're the most important of all. Can't wait to hear your new ideas! Write us anytime. A few page samples are waiting for...
If you see a picture of Guns N’ Roses with their big hair, sunglasses, and edgy vibe, you’ll likely find yourself suddenly humming “Sweet Child O’ Mine,” or “November Rain,” along in your head. Isn’t it crazy how something as simple as a picture elicits memories of these ballads?
This memorable connection happens in part because of the band’s clever positioning: which you too can use to successfully market your own brand.
Sometimes, if I’m willing to take the time, my mind wanders. I begin to wonder, asking myself why am I here?
And I don’t mean why am I on this earth. But why am I right here. In this moment. In this room. Reading these words.
A rocket runs on rocket fuel. So take your time when filling it up.
Of course, we see so many rockets taking off these days, it feels like we’ll be left behind. We see Google and Uber and other huge companies flying so high. But they all filled up their rockets first. They took the time to learn whatever skills they needed. To build relationships. To locate that million dollar idea.
The world often forgets. It’s busy and gruff. Because people are stuck in their tasks and routines; they miss all the wonders you offer to share.
And this is why you keep working long after your Stuff is already the best Stuff in town. Because it’s not enough to simply be truly fantastic. You have to be truly recognized as well.
As unreasonable as people seem to be this political season, I still have reasonable friends who sit on both sides. And this is difficult to reconcile. How can such reasonable people be part of such an unreasonable group.
Or perhaps it's not that simple. Is division an illusion. Could you be the answer. For you know this power of digging deep. You've done it before. It's your time once again. Your voice is our...
Watermelons rarely disappoint.
Ironically, lemons do the same.
It’s not about being sweet or sour, nasty or nice. The real trick is helping us see the valuable expectations you most easily & handily fulfill.
No matter who you are or what you’re really like inside, you have incredible Stuff to ...
The experts agree. To get noticed on social media we have to be emotive. We only have a single photo, maybe 2 lines of text. We’ve got to be emotionally gripping to grab people’s attention. It’s one of the newly accepted rules of social media marketing.
But emotionally engaging media creates emotionally charged ...
True charisma doesn't happen because you somehow influence, trick or charm me into loving and adoring you. Eww gross! Get away!!
The world's most charismatic people get that way because of the way they help us feel about ourselves. They inspire us to dig deeper, to work harder, to cooperate toward a common cause.
Of course, when you're able to get us working together toward a common cause, you become our leader, our hero.
Charisma is not the cause:
Charisma isn't a trick. It can't be used to manipulate people. It's not a tool you can wield to change the way we...
We're looking to buy a new house. Actually, we've already found it. We just need to jump through the hoops to get the mortgage setup and we'll be off! That means, of course, delivering a small mountain of paperwork to the bank.
Then our neighbor drops in to visit. And he's telling us about his mortgage broker, and the incredible deal the guy helped him get. And suddenly he has me thinking about interest rate opportunities, and I'm calling his guy and finding better rates
Why not right? Thank you neighbor for the great opportunity!
But here's the funny thing. He's not the first guy to recommend we shop around. We've had countless friends and acquaintances over the years tell us "you simply have to call my broker." and we ignored them all!
Because everyone used words like...
We all know the almost unlimited excitement of the Super Bowl. The parties, the traffic, the coin toss, quarterback rivalries, and, in the end, the Lombardi Trophy!
We take these all for granted, almost as easily as we know for a fact the year's most impressive advertisements will also be unveiled in 30 second blocks of magic throughout the game.
And yet, 150 years ago, none of it existed. There was no Super Bowl. No trophy. No shoulder pads, helmets, players or fans.
Shortly after the Civil War, New England grew fascinated with ...
Have you ever thought about the status quo? When is it perfect to keep. And when should we let it be Gone with the Wind?
Sitting in the airplane, we still honor the pilot. He's the "Captain" of the vessel after all. We soar through the air on his safety and skill. As we sit in the lap of the magic of flight, staring out on the prettiest views in the world, stewards bring us drinks, peanuts, and the occasional smile.
We know the pilot's in charge. And his pay is much greater for this greater responsibility.
But isn't that no longer ...
Sometimes questions impress me. A question's like an offer to think, to contribute, to give another a gift.
Too often I find myself wanting to make bold statements, even commands. You have to do this. you ought think about that. It's imperative we follow these instructions exactly.
But then I wonder how much more interesting this could be, if instead of telling I tried to ...
Opportunity's a beautiful thing. Especially when you see it on the calendar, months before it arrives.
You get to look forward, to know exactly when that pitch will occur. So you prepare. You practice. You excitedly pack your things the night before. Leisurely sauntering to the airport, you fly out right on time, ready for that pitch, ready to knock it right out of the park!
But opportunity isn't a ...
The floating deadline's so easy to keep putting off. The deadline floats and we so easily push it back. Push it back. Push it back.
And it feels so simple cause we never have to climb aboard and actually get the thing done. We just keep pushing, and the project keeps floating along on the calendar.
And yet the pushing's a lot of ...