When you start a business, you need all the help you can get. Your time gets eaten by networking, luncheons and service clubs. It soon becomes hard to tell the difference between friendship and strategic business alliance.
And this is fine. All friendship is based on mutual interests, concern and time for each other. My son spends all his time hanging out with other 4th graders, not kindergartners.
Are you building friendships that can grow your career or are you building a career so you grow better times for your family and friends? When your goals and interests are aligned, you can have both. This is why you work so hard to stay true to yourself first, helping all find the benefit of what's truly in you.