differentiating via features part 5
Because Kindle offered two features Sony didn't. First, cell transmitters were built into the Kindle so you could buy books without ever plugging it to a computer. Second, they actually made books available, crafting deals with major publishers to make ebooks available on their online mega-site.
I still recall seeing Jeff Bezos speak at Book Expo 2008 in Los Angeles. His Kindle demo blew me away. To be able to purchase and download books to a reader while at the airport, in a restaurant, or coasting down the highway got me craving it. He called it 'Whispersync' technology. I was on the hook, came home and bought one the next day.
And 'Whispersync', we must admit, is a pretty cool word. They coined it. It told their STORY well. But it only worked because their STUFF was out of this world.