EdgeCraft

If you have customers, they chose you for a reason. They could have chosen anyone in the world. But they chose you, because in that moment, in that place, to them you are the best there is.

Why did they choose you. What compelling competitive edge did they see?

This facilitated workshop (and our patent pending tool by the same name) will help you uncover your competitive edge. Then we’ll put a strategy in place to drive it forward for greater marketshare and faster growth. This craft will carry your edge into the market, with clear direction to clarify for your shareholders, team, suppliers, customers, and even community members why they need to be supporting you. Because you’ve got the edge and everybody’s going to want a piece.

This workshop uses iTeam’s patent pending tool of the same name: EdgeCraft.

Lead with Your Edge.

Be Compelling

Let's teach your team The Science of Charisma. Our proprietary process leverages your company's Story, Brand, and Messaging for a consistent customer experience across every single interaction with your team. Let's help them not only become more engaging and influential, but make them motivated to promote your brand's messaging every time. Your team no longer interacts only with customers, but with family, friends, and many thousands thru social media in their time off. We can't tell them what to do in their free time, but we can motivate them to freely do the right thing. Let's get everyone enthusiastically advancing your vision, your message, and your goals throughout every interaction as we teach your team The Science of Charisma.

Your Team Will Learn how to:

• Keep themselves excited and self-motivated to boost the company’s goals

• Harness their inner Charisma to become more persuasive and compelling

• Not only recognize rapport’s biggest barrier, but sail right around it

• Leverage the 6 Elements of Audience Attraction