Few presenters have been compared to both Dale Carnegie and David Bowie. Fewer still have the honor of being called “part Monty Python, part Dr. Seuss” by the Washington Post.
A PBS veteran, national keynoter, and brand positioning expert, Thaddeus Rex is founder of The Science of Charisma, a process for making team members excited to talk you up with uniquely compelling charisma. He recently joined forces with Flint Analytics to found Digital Charisma, a firm designed to help companies with large footprints optimize their analytics to help their brand beat different local competitors across multiple metro areas. He’s worked with Butterball, Australian Gold, Chicago Bears, Rotary International, Indy Eleven, and many more...
A former Big Brother of America, active Rotarian, entrepreneur, speaker, three-time father, and lucky husband, Thaddeus loves finding time to give back. He finds real life more exciting than any video game, prefers reading over Youtube, and believes your ideas and your effort is the most important part of our future...
A FEW RECENT BLOG POSTS:
These days, everyone posts everything on social media. People scroll through Facebook, Twitter and Instagram feeds, likely taking in only a fraction of the content before their eyes. So how can you get someone to stop and engage with the Story you're telling?
When painting a house (perhaps an intricate, old Victorian), our thoughts immediately imagine the color, the paint finish, and how the final product will stand out from all the other houses on the street.
It’s easy for us to get excited and head to the hardware store to look at color swatches. However, it would be ill advised to jump in with a paint roller and start coating your house with bright tints without first checking the quality of that historic wood siding, your canvas.
You already know the incredible strength and value you hold inside. If only you had a proper chance, we'd love all you have to offer.
Sometimes it feels our weaknesses get more attention than any of our strengths ever will. Those weaknesses are sticking out like a sore thumb!
And sore thumbs hurt. What are we to do...?
It might feel weird to live in a world without Macy’s, J.C. Penney’s or Kohl’s. These major retail outlets are household names all over the country, maybe even internationally. J.C. Penney still runs ads in the Sunday paper, and Macy’s still sponsors a Thanksgiving day parade - but how much longer will they be around?
Boom! This workbook has been so much fun to put together. Thank you to all who helped us test the idea, organize the content, and make it truly compelling.
And if you're reading this, you're the most important of all. Can't wait to hear your new ideas! Write us anytime. A few page samples are waiting for...
If you see a picture of Guns N’ Roses with their big hair, sunglasses, and edgy vibe, you’ll likely find yourself suddenly humming “Sweet Child O’ Mine,” or “November Rain,” along in your head. Isn’t it crazy how something as simple as a picture elicits memories of these ballads?
This memorable connection happens in part because of the band’s clever positioning: which you too can use to successfully market your own brand.
Sometimes, if I’m willing to take the time, my mind wanders. I begin to wonder, asking myself why am I here?
And I don’t mean why am I on this earth. But why am I right here. In this moment. In this room. Reading these words.
A rocket runs on rocket fuel. So take your time when filling it up.
Of course, we see so many rockets taking off these days, it feels like we’ll be left behind. We see Google and Uber and other huge companies flying so high. But they all filled up their rockets first. They took the time to learn whatever skills they needed. To build relationships. To locate that million dollar idea.