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SCIENCE OF CHARISMA


-a process for faster customer engagement-

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SCIENCE OF CHARISMA


-a process for faster customer engagement-

Your brand is a song:

The Science of Charisma - Thaddeus Rex demonstrates a music business technique you can use to make your brand instantly compelling.

Review of Research pt 1:

Here Thaddeus explains the difference between Fast Thinking and Slow Thinking (D. Kahneman) and how it affects your branding and even your team's ability to network.

more customers now:

Thaddeus Rex explains key components of successful branding, and how to use it to help you business leap into growth.

"I could feel goosebumps in the room."

-Executive Director, American Advertising Federation-ECI

SEARCH OUR SITE:

WHY CHARISMA

It's all about increasing your ROI.

Return
On
Interaction

TO MENTION A FEW:

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MESSAGING | BRANDING


Helping Innovative Companies Generate Contagious Enthusiasm for all they do!

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MESSAGING | BRANDING


Helping Innovative Companies Generate Contagious Enthusiasm for all they do!

The Science of Charisma

A process for faster customer engagement

Researchers call it "unconscious attribution." the moment we consider your company, whether through your website, a Facebook Ad, even a friend's referral, we unconsciously attribute certain characteristics to you and your company.

That first impression sets our expectations, which determine whether we interact with or ignore you.

As we align your first impression with the latest research in motivation and opinion formation, we're able to charismatically engage your Audience even faster.

Then, carefully working through each and every impression, so they all work together, one building upon the next to generate contagious enthusiasm, motivating us to share all you do with our friends.

What rock stars manage by instinct, you can master through science.

Love the “WIIFM” (What’s In It For Me!!) approach with the understanding of the long term benefit.
— Tim Mandell, COO, Geneseo, Inc.

WHITE PAPER - a sample case study

Perhaps Sales are flat. Membership is dropping. Investors aren't jumping on board.
Here's how the Science of Charisma can build contagious enthusiasm for all your company has to offer!

Great facilitating. This guy is good at what he does!
— Dale Carpenter, Dir. of HR, Manchester University
Seriously good STUFF!
— -Chris Fennig, CEO, myfarms.com
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Keynote


"What a cool way to learn!"

-N. Zawicki, Butterball, LLC

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Keynote


"What a cool way to learn!"

-N. Zawicki, Butterball, LLC

THE science of charisma

-for faster engagement & easier sales-

KEYNOTE VERSION: an unforgettable 60-90 mins of core content
TRAINING VERSION: description below

Hear the laughter. Feel the power. And discover new tools as we explore the latest research in motivation and opinion formation. What rock stars manage by instinct, we can master through science.

Imagine customers enjoying how easily they smile when talking about you and your brand. Discover how strategic charisma, based on your brand's unique strengths, can be infused throughout every customer interaction, building contagious enthusiasm for all you and your company have to offer.

TAKEAWAYS INCLUDE:

  • The anatomy of Charisma (in brand and persona building)
  • The 5 Factors of Significant Stuff and a plan to enhance your own
  • Rapport's biggest barrier and a simple way past it
  • 6 Elements of Audience Attraction and a method for Maximizing them all

TRAINING VERSION: hands on interaction takes participants through the process of incorporating these concepts into new tools we can use tomorrow

I continue to receive positive feedback... You’re one of the best speakers we’ve ever had!
— Cathy Hays, Audit Director, First Bank Richmond

SAME SHOW, NEW MIC

-stay in front through rapid technological change-

KEYNOTE: 60-90 mins of transformative inspiration

You know the extreme satisfaction of helping others. You know what it takes to make the perfect sale and leave a happier customer behind.

Customer Service is your stage, and your people own the show. Sure we evolve. Though our message and brand stay the same, our mouthpiece keeps changing. What used to happen solely in person and on the phone has spread across Facebook, Twitter and more.

But you don't even care. You switch microphones at will. No way mere technology is going to stand between you and your team's passion for customer smiles.

TAKEAWAYS INCLUDE:

  • The key to finding inspiration in technology
  • A simple technique, proven at Stanford to help us learn new skills faster and more easily
  • The secret to helping our team maintain their own self-motivation while making new challenges more festive and fun.
  • Using the company's internal brand to make work more fulfilling
Good content, inspiring & awesome!
— Debbie Webb, underwriting, NPR
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Training


Train Your Team in the Science of Charisma

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Training


Train Your Team in the Science of Charisma

THE SCIENCE OF CHARISMA

-for faster Audience Attraction and easier growth-

TRAINING VERSION: description below

Unlock the 6 Elements of Audience Attraction. Charisma isn't talent. It's a skill. By understanding the science behind it, you help every customer, every team member, build contagious enthusiasm for all you have to offer.

For those who already have great products or services, this content is all about building audience. It's about engaging more customers and more engaged team members with less energy. What rock stars accomplish by instinct, we can master through science. So let's grab their attention. Gain their excitement. And leave them chanting your brand.

TAKEAWAYS INCLUDE:

  • The 5 Factors of Significant Stuff and how to highlight your own
  • Rapport's biggest barrier and the way past it
  • The 6 Elements of Audience Attraction and a plan to enhance them all
  • 3 Laws of Human Nature impacting every customer, every client interaction

TEAM TRAINING: breakout sessions and more
-apply the content to your process and your products
-build new tools you can use tomorrow
-Interactive learning integrates practice


Leave them Chanting Your Brand
— Thaddeus Rex
Very informative and so relevant!
— Greg VanLaere, Edward Jones
Always coming up with ideas when Thaddeus is in the room... (He’s) the only person and content I remember a week later.
— Lindsay Boccardo, Corporate Millennial Engagement Expert

9 Ways 2 keep 'em talkin' ('bout you!)

TRAINING VERSION: description below

Imagine when customers discover you're completely unforgettable, when every room has a line of people politely waiting for a moment of your time. By applying strategic charisma, based on your brand, we can infuse every conversation with contagious enthusiasm for you and your products.

For more influential relationships, this info-packed presentation offers practical insights for more powerful networking with less effort. Designed to help those shooting to the top, explore proven strategies to attract attention, stay remembered, and keep 'em talkin' ('bout you!).

TAKEAWAYS INCLUDE:

  • 2 simple steps to become the most memorable person in any room
  • Craft an elevator pitch that arouses incomparable interest
  • Rapport's biggest barrier and how you sail past it
  • Rockstar secrets you can use to keep 'em talking ('bout you)

TEAM TRAINING:
-Hands on and interactive application
-Practice the process
-Improve your approach and your pitch


write like a rock star

-your social media, your blog, your bottled lightening-

You've already got the personality. You've got the drive to engage and deliver. Now let's take that incredible personality you've developed, the impact you're able to make in person and bring that same energy to your blog, your social media, and much more.

Let's keep your effort, your ability, your awesomeness front and center. We know it's where you best belong, for the more you're seen, the more you have to offer. So put your personality to paper, and show us all you've got. The world can't wait to cheer you on.

TAKEAWAYS INCLUDE:

  • The 7 Ways to Hook Your Audience, and leave them hanging on every word
  • A 4 step Process for Generating New Material Every Day
  • The Single Biggest Social Media Mistake and How you Sidestep It
  • A Simple Tool to Keep Yourself Motivated and at It

how can we help

What part of your company would you like to make more charismatic and engaging?

Name *
Name
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bio


"It's rare to find (a presenter) as imaginative and original as Thaddeus Rex" -Time Out New York

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bio


"It's rare to find (a presenter) as imaginative and original as Thaddeus Rex" -Time Out New York

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With the right brand, you have no competition. You become sole provider to the world.
— Thaddeus Rex
What a great speaker and wonderful research
— Bonnie Maitlen, Senior VP, Lee Hecht Harrison

Thaddeus's BIO:

Few presenters have been compared to both Dale Carnegie and David Bowie. Fewer still have the honor of being called “part Monty Python, part Dr. Seuss” by the Washington Post.

An expert in messaging and positioning, known nationally for his inspiring keynotes and work to help companies connect more deeply with their Audience, Thaddeus Rex got his start on the cast of an Emmy Award winning PBS show, then toured stage shows for over a decade. After gaining applause from Indiana's Governor for helping develop a unique program to foster rural entrepreneurs, Rex's ability to generate contagious enthusiasm for unique ideas caught the attention of local executives. At their request, he created The Science of Charisma, a process he utilizes daily to help companies generate more powerful messaging, building contagious enthusiasm for their products and services while building faster engagement thru easier sales.

He's been excited to share messaging insights with so many exciting companies like Butterball, Australian Gold, Rotary International, and many more...

EXTRAS:

A former Big Brother of America, active Rotarian, entrepreneur, speaker, full-time father, and lucky husband, Thaddeus loves finding time to give back. He finds real life more exciting than any video game, prefers reading over Youtube, and believes kids are the most important part of our future, a future he also hopes soon includes commercial spaceflights and flying cars... ;)

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