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The science of charisma

Be Compelling


The science of charisma

Be Compelling

Your brand is a song:

The Science of Charisma - Thaddeus Rex demonstrates a music business technique you can use to make your brand instantly compelling.

Review of Research pt 1:

Here Thaddeus explains the difference between Fast Thinking and Slow Thinking (D. Kahneman) and how it affects your branding and even your team's ability to network.

more customers now:

Thaddeus Rex explains key components of successful branding, and how to use it to help you business leap into growth.

"I could feel goosebumps in the room."

-Executive Director, American Advertising Federation-ECI



It's all about increasing your ROI.




one-on-one consulting

Apply Rex's 5 Factors of Competitive Edge to You and Your Business...

one-on-one consulting

Apply Rex's 5 Factors of Competitive Edge to You and Your Business...

"There are 5 Factors every customer considers before making a purchase. These are the 5 ways your business can stand out, gaining recognition. You absolutely must have at least one." -Thaddeus Rex
Love the “WIIFM” (What’s In It For Me!!) approach with the understanding of the long term benefit.
— Tim Mandell, COO, Geneseo, Inc.

WHITE PAPER - a sample case study

Perhaps Sales are flat. Membership is dropping. Investors aren't jumping on board.
Here's how the Science of Charisma can build contagious enthusiasm for all your company has to offer!

Great facilitating. This guy is good at what he does!
— Dale Carpenter, Dir. of HR, Manchester University
Seriously good STUFF!
— -Chris Fennig, CEO, myfarms.com
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"What a cool way to learn!"

-N. Zawicki, Butterball, LLC


"What a cool way to learn!"

-N. Zawicki, Butterball, LLC

THE science of charisma

-for faster engagement & easier sales-

KEYNOTE VERSION: an unforgettable 60-90 mins of core content
TRAINING VERSION: description below

Hear the laughter. Feel the power. And discover new tools as we explore the latest research in motivation and opinion formation. What rock stars manage by instinct, we can master through science.

Imagine customers enjoying how easily they smile when talking about you and your brand. Discover how strategic charisma, based on your brand's unique strengths, can be infused throughout every customer interaction, building contagious enthusiasm for all you and your company have to offer.


  • The anatomy of Charisma (in brand and persona building)
  • The 5 Factors of Competitive Edge and a plan to enhance your own
  • Rapport's biggest barrier and a simple way past it
  • 6 Elements of Audience Attraction and a method for Maximizing them all

TRAINING VERSION: hands on interaction takes participants through the process of incorporating these concepts into new tools we can use tomorrow

Phoenix Yourself

-Reversing Disruption-

We live in a world where industries collapse overnight. Kodak, Blockbuster, MySpace and more... Whether your company, your career, or your certification, the assets we're so confidently using today could be useless tomorrow.

And yet you will keep going. And your direction is directed by you. What if you had a strategy for finding new opportunities, inside even the strongest upheavals? What if you could rely on a process for reversing disruption, even in chaotic times?

You'll learn the tools for reinventing your business and refreshing your career. A forest must burn down to allow for new growth. Chaos creates opportunity. It starts with you, your brand, and all that Charisma resting below the surface, just waiting to go...


  • How The Science of Charisma can influence the world around you
  • How you use the 5 Factors of Competitive Edge to regain control
  • A simple trick to make yourself irreplaceable in the customers' eyes
  • 3 Laws of Human nature you can use to harness loyalty
I continue to receive positive feedback... You’re one of the best speakers we’ve ever had!
— Cathy Hays, Audit Director, First Bank Richmond


-stay in front through rapid technological change-

KEYNOTE: 60-90 mins of transformative inspiration

You know the extreme satisfaction of helping others. You know what it takes to make the perfect sale and leave a happier customer behind.

Customer Service is your stage, and your people own the show. Sure we evolve. Though our message and brand stay the same, our mouthpiece keeps changing. What used to happen solely in person and on the phone has spread across Facebook, Twitter and more.

But you don't even care. You switch microphones at will. No way mere technology is going to stand between you and your team's passion for customer smiles.


  • The key to finding inspiration in technology
  • A simple technique, proven at Stanford to help us learn new skills faster and more easily
  • The secret to helping our team maintain their own self-motivation while making new challenges more festive and fun.
  • Using the company's internal brand to make work more fulfilling


    Good content, inspiring & awesome!
    — Debbie Webb, underwriting, NPR


    Train Your Team in the Science of Charisma


    Train Your Team in the Science of Charisma


    -Using the 5 Factors of Competitive Edge-

    How do you beat your competitor and their bigger budgets? There are 5 Factors every customer considers before making a buying decision. Understanding the value of each factor gives you a huge competitive edge, because you need to win that customer’s moment of choice. It starts with you, your Brand, and all that Charisma resting below the surface, just waiting to go....


    • The 5 Factors of Competitive Edge and how to highlight your own
    • Rapport's biggest barrier and how you sail past it
    • The 6 Elements of Audience Attraction and a process to enhance yours
    • How you Checkmate Competitors, so time invested in a prospect becomes time invested in a sale

    Leave them Chanting Your Brand
    — Thaddeus Rex
    Very informative and so relevant!
    — Greg VanLaere, Edward Jones
    Always coming up with ideas when Thaddeus is in the room... (He’s) the only person and content I remember a week later.
    — Lindsay Boccardo, Corporate Millennial Engagement Expert


    -How to Make Them Want to Tell the World About You-

    What if people couldn’t wait to tell colleagues, family and even neighbors about you. What if your clients were practically begging friends to check you out? There are 5 Factors of Competitive Edge, but only one can be strongest. We’re about to learn how some of the world’s most successful companies are getting people engaged, and how you can do it too. It starts with you, your brand, and all that Charisma resting below the surface, just waiting to go…


    • The Strongest of the 5 Factors of Competitive Edge and how you use it
    • 3 Laws of Human Nature impacting every contact's motivation
    • The key to inspiring your network to expand your influence
    • The customer enthusiasm cycle and how you avoid the fall

    write like a rock star

    -your social media, your blog, your bottled lightening-

    You've already got the personality. You've got the drive to engage and deliver. Now let's take that incredible personality you've developed, the impact you're able to make in person and bring that same energy to your blog, your social media, and much more.

    Let's keep your effort, your ability, your awesomeness front and center. We know it's where you best belong, for the more you're seen, the more you have to offer. So put your personality to paper, and show us all you've got. The world can't wait to cheer you on.


    • The 7 Ways to Hook Your Audience, and leave them hanging on every word
    • A 4 step Process for Generating New Material Every Day
    • The Single Biggest Social Media Mistake and How you Sidestep It
    • A Simple Tool to Keep Yourself Motivated and at It

    how can we help

    What part of your company would you like to make more charismatic and engaging?

    Name *


    "It's rare to find (a presenter) as imaginative and original as Thaddeus Rex" -Time Out New York


    "It's rare to find (a presenter) as imaginative and original as Thaddeus Rex" -Time Out New York

    With the right brand, you have no competition. You become sole provider to the world.
    — Thaddeus Rex
    What a great speaker and wonderful research
    — Bonnie Maitlen, Senior VP, Lee Hecht Harrison

    Thaddeus's BIO:

    Few presenters have been compared to both Dale Carnegie and David Bowie. Fewer still have the honor of being called “part Monty Python, part Dr. Seuss” by the Washington Post.

    An expert in brand strategy and known nationally for his inspiring keynotes, Thaddeus Rex got his start on the cast of an Emmy Award winning PBS show, then toured stage shows for over a decade. After gaining applause from Indiana's Governor for helping develop a unique program to foster rural entrepreneurs, Rex's ability to generate contagious enthusiasm for unique ideas caught the attention of local executives. At their request, he created The Science of Charisma, a process to coach and train companies to create more powerful brands, to be more compelling.

    He's been honored to work with exciting companies like Butterball, Australian Gold, Rotary International, and many more...


    A former Big Brother of America, active Rotarian, entrepreneur, speaker, full-time father, and lucky husband, Thaddeus loves finding time to give back. He finds real life more exciting than any video game, prefers reading over Youtube, and believes kids are the most important part of our future, a future he also hopes soon includes commercial spaceflights and flying cars... ;)