These days, everyone posts everything on social media. People scroll through Facebook, Twitter and Instagram feeds, likely taking in only a fraction of the content before their eyes. So how can you get someone to stop and engage with the Story you're telling?

When painting a house (perhaps an intricate, old Victorian), our thoughts immediately imagine the color, the paint finish, and how the final product will stand out from all the other houses on the street.

It’s easy for us to get excited and head to the hardware store to look at color swatches. However, it would be ill advised to jump in with a paint roller and start coating your house with bright tints without first checking the quality of that historic wood siding, your canvas.

You already know the incredible strength and value you hold inside. If only you had a proper chance, we'd love all you have to offer.

Sometimes it feels our weaknesses get more attention than any of our strengths ever will. Those weaknesses are sticking out like a sore thumb!

And sore thumbs hurt. What are we to do...?

It might feel weird to live in a world without Macy’s, J.C. Penney’s or Kohl’s. These major retail outlets are household names all over the country, maybe even internationally. J.C. Penney still runs ads in the Sunday paper, and Macy’s still sponsors a Thanksgiving day parade - but how much longer will they be around?

If you see a picture of Guns N’ Roses with their big hair, sunglasses, and edgy vibe, you’ll likely find yourself suddenly humming “Sweet Child O’ Mine,” or “November Rain,” along in your head. Isn’t it crazy how something as simple as a picture elicits memories of these ballads?

This memorable connection happens in part because of the band’s clever positioning: which you too can use to successfully market your own brand.