Few presenters have been compared to both Dale Carnegie and David Bowie. Fewer still have the honor of being called “part Monty Python, part Dr. Seuss” by the Washington Post.
An expert in brand strategy and known nationally for his inspiring keynotes, Thaddeus Rex got his start on the cast of an Emmy Award winning PBS show, then toured stage shows for over a decade. After gaining applause from Indiana's Governor for helping develop a unique program to foster rural entrepreneurs, Rex's ability to generate contagious enthusiasm for unique ideas caught the attention of local executives. At their request, he created The Science of Charisma, a process to coach and train companies to create more powerful brands, to be more compelling.
He's been honored to work with exciting companies like Butterball, Australian Gold, Rotary International, and many more...
A former Big Brother of America, active Rotarian, entrepreneur, speaker, full-time father, and lucky husband, Thaddeus loves finding time to give back. He finds real life more exciting than any video game, prefers reading over Youtube, and believes kids are the most important part of our future, a future he also hopes soon includes commercial spaceflights and flying cars... ;)
A FEW RECENT BLOG POSTS:
If you see a picture of Guns N’ Roses with their big hair, sunglasses, and edgy vibe, you’ll likely find yourself suddenly humming “Sweet Child O’ Mine,” or “November Rain,” along in your head. Isn’t it crazy how something as simple as a picture elicits memories of these ballads?
This memorable connection happens in part because of the band’s clever positioning: which you too can use to successfully market your own brand.
Sometimes, if I’m willing to take the time, my mind wanders. I begin to wonder, asking myself why am I here?
And I don’t mean why am I on this earth. But why am I right here. In this moment. In this room. Reading these words.
A rocket runs on rocket fuel. So take your time when filling it up.
Of course, we see so many rockets taking off these days, it feels like we’ll be left behind. We see Google and Uber and other huge companies flying so high. But they all filled up their rockets first. They took the time to learn whatever skills they needed. To build relationships. To locate that million dollar idea.
The world often forgets. It’s busy and gruff. Because people are stuck in their tasks and routines; they miss all the wonders you offer to share.
And this is why you keep working long after your Stuff is already the best Stuff in town. Because it’s not enough to simply be truly fantastic. You have to be truly recognized as well.
As unreasonable as people seem to be this political season, I still have reasonable friends who sit on both sides. And this is difficult to reconcile. How can such reasonable people be part of such an unreasonable group.
Or perhaps it's not that simple. Is division an illusion. Could you be the answer. For you know this power of digging deep. You've done it before. It's your time once again. Your voice is our...
Watermelons rarely disappoint.
Ironically, lemons do the same.
It’s not about being sweet or sour, nasty or nice. The real trick is helping us see the valuable expectations you most easily & handily fulfill.
No matter who you are or what you’re really like inside, you have incredible Stuff to ...
The experts agree. To get noticed on social media we have to be emotive. We only have a single photo, maybe 2 lines of text. We’ve got to be emotionally gripping to grab people’s attention. It’s one of the newly accepted rules of social media marketing.
But emotionally engaging media creates emotionally charged ...
True charisma doesn't happen because you somehow influence, trick or charm me into loving and adoring you. Eww gross! Get away!!
The world's most charismatic people get that way because of the way they help us feel about ourselves. They inspire us to dig deeper, to work harder, to cooperate toward a common cause.
Of course, when you're able to get us working together toward a common cause, you become our leader, our hero.
Charisma is not the cause:
Charisma isn't a trick. It can't be used to manipulate people. It's not a tool you can wield to change the way we...
We're looking to buy a new house. Actually, we've already found it. We just need to jump through the hoops to get the mortgage setup and we'll be off! That means, of course, delivering a small mountain of paperwork to the bank.
Then our neighbor drops in to visit. And he's telling us about his mortgage broker, and the incredible deal the guy helped him get. And suddenly he has me thinking about interest rate opportunities, and I'm calling his guy and finding better rates
Why not right? Thank you neighbor for the great opportunity!
But here's the funny thing. He's not the first guy to recommend we shop around. We've had countless friends and acquaintances over the years tell us "you simply have to call my broker." and we ignored them all!
Because everyone used words like...
We all know the almost unlimited excitement of the Super Bowl. The parties, the traffic, the coin toss, quarterback rivalries, and, in the end, the Lombardi Trophy!
We take these all for granted, almost as easily as we know for a fact the year's most impressive advertisements will also be unveiled in 30 second blocks of magic throughout the game.
And yet, 150 years ago, none of it existed. There was no Super Bowl. No trophy. No shoulder pads, helmets, players or fans.
Shortly after the Civil War, New England grew fascinated with ...