Be Compelling


-Using the 5 Factors of Competitive Edge-

How do you beat your competitor and their bigger budgets? There are 5 Factors every customer considers before making a buying decision. These Factors are the key to finding your best possible brand positioning and messaging strategy. Understanding the value of each factor gives you a huge competitive edge, because you need to win that customer’s moment of choice. It starts with you, your Brand, and all that Charisma resting below the surface, just waiting to go....


  • The 5 Factors of Competitive Edge and how to highlight your own
  • Rapport's biggest barrier and how you sail past it
  • The 6 Elements of Audience Attraction and a process to enhance yours
  • How you Checkmate Competitors, so time invested in a prospect becomes time invested in a sale

Leave them Chanting Your Brand
— Thaddeus Rex
Very informative and so relevant!
— Greg VanLaere, Edward Jones
Always coming up with ideas when Thaddeus is in the room... (He’s) the only person and content I remember a week later.
— Lindsay Boccardo, Corporate Millennial Engagement Expert


-How to Make Them Want to Tell the World About You-

Imagine customers and shareholders excitedly telling friends about you and your team. We show your team members how they can use your company's messaging to boost their own personal brand. As your team aligns with your brand, it grows simply more compelling. This is how some of the world’s most successful companies are truly getting people engaged, and you can do it too. Your team is about to become so compelling. It starts with you, your brand, and all that Charisma resting below the surface, just waiting to go…


  • The strongest of the 5 Factors of Competitive Edge and how you use it to generate contagious enthusiasm for your brand
  • 3 Laws of Human Nature impacting everyone's self-motivation
  • The key to getting your network actively expanding your influence
  • The enthusiasm cycle and how you avoid the typical cliff


-How to be confident and compelling on video-

You've already got the personality. You've got the drive. Now let's take that incredible personality you've developed, the impact you're able to make in person and bring that same presence to your social video, media interviews, even your keynote skills.

It starts by getting your effort, your ability, your hard earned expertise front and center. We know it's where you best belong. The more you're seen, the more you have to offer, after all.


  • The 4 Rings of Performance Power
  • A trick to Hooking Your Audience and keeping them engaged through to the end
  • A 4 step Process for Generating New Material Every Day
  • The Single Biggest Social Video Mistake and How you Sidestep It

how can we help

What part of your company would you like to make more charismatic and engaging?

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