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Assessing Your Canvas

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Assessing Your Canvas

When painting a house (perhaps an intricate, old Victorian), our thoughts immediately imagine the color, the paint finish, and how the final product will stand out from all the other houses on the street.

It’s easy for us to get excited and head to the hardware store to look at color swatches. However, it would be ill advised to jump in with a paint roller and start coating your house with bright tints without first checking the quality of that historic wood siding, your canvas.

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Welcome to the Jungle

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Welcome to the Jungle

If you see a picture of Guns N’ Roses with their big hair, sunglasses, and edgy vibe, you’ll likely find yourself suddenly humming “Sweet Child O’ Mine,” or “November Rain,” along in your head. Isn’t it crazy how something as simple as a picture elicits memories of these ballads?


This memorable connection happens in part because of the band’s clever positioning: which you too can use to successfully market your own brand.

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