comedy sportz-1-27.jpg

Lead with Your Edge


Lead with Your Edge


Why we need Your Edge?

putting your edge into Your first impressions

Here Thaddeus explains the difference between Fast Thinking and Slow Thinking (D. Kahneman) and how it affects Your Edge and your team’s ability to drive it.

boosting your edge:

Thaddeus Rex explains how your Stories and your Stuff work together to boost your Competitive Edge.


CONTAGIOUS CULTURE - to engage and retain your high performing teams

Name (optional)
Name (optional)
This was truly fantastic, the way you connected with and inspired the whole room to try something new!
— Priscilla Sutherland, Dir. of Consumer Affairs, Butterball, LLC


"I could feel goosebumps in the room."

-Executive Director, American Advertising Federation-ECI



We do provide services helping companies manage targeted digital advertising. If you would like to opt out of the ability to have advertisements targeted to your interests, you can click here: https://www.networkadvertising.org/

comedy sportz-1-27.jpg

your Competitive Edge Keynotes

"What a cool way to learn!"

-N. Zawicki, Butterball, LLC

your Competitive Edge Keynotes

"What a cool way to learn!"

-N. Zawicki, Butterball, LLC

THE science of charisma

-be compelling-

KEYNOTE: unforgettable core content in 45, 60 or 90 min lengths

Imagine everybody on the team talking about you and your ideas. What rock stars manage by instinct, we can master through science. It starts with you, your brand, and all that Charisma resting below the surface, just waiting to go...


  • The Science of Charisma

  • 5 Factors of Competitive Edge you can implement to become more compelling

  • Rapport's biggest barrier and how you sail past it

  • 6 Elements of Audience Attraction to accelerate your influence



-reversing disruption-

We live in a world where industries collapse overnight. Kodak, Blockbuster, MySpace and more... Whether your company, your career, or your certification, the assets we're so confidently using today could be useless tomorrow.

And yet you will keep going. And your direction is directed by you. What if you had a strategy for finding new opportunities, inside even the strongest upheavals? What if you could rely on a process for reversing disruption, even in chaotic times?

You'll learn the tools for reinventing Your Competitive Edge and driving your company forward. A forest must burn down to allow for new growth. Chaos creates opportunity. It starts with you, Your Edge, and your strategy for keeping it sharp...


  • How The Science of Charisma can influence the world around you

  • How you use the 5 Factors of Competitive Edge to regain control

  • A simple trick to make yourself irreplaceable in the customers' eyes

  • 3 Laws of Human nature you can use to harness loyalty

I continue to receive positive feedback... You’re one of the best speakers we’ve ever had!
— Cathy Hays, Audit Director, First Bank Richmond


-how to Find, sharpen, and drive Your Competitive Edge-

When we’re born, we’re like a blade. There’s that sharp Competitive Edge, the thing we were born to do. Where if we put our effort, it gets effortless. 

Then there’s everything else we do, where progress is possible, but only with tremendous effort. Michael Jordan had a tremendous Competitive Edge for basketball. Putting his effort there made him a superstar. But when he put his effort into baseball and golf, he had to work harder for less success.


  • How to Discover Your Edge

  • The two strategies for keeping it sharp, and which will work better for you

  • How to use Your Competitive Edge to get where you want to go

  • 3 Laws of Human Nature you can use to keep yourself and your team motivated, disciplined, and always putting your effort behind Your Edge



-stay in front through rapid technological change-

KEYNOTE: 60-90 mins of transformative inspiration

You know the extreme satisfaction of helping others. You know what it takes to make the perfect sale and leave a happier customer behind.

Customer Service is your stage, and your people own the show. Sure we evolve. Though our message and brand stay the same, our mouthpiece keeps changing. What used to happen solely in person and on the phone has spread across Facebook, Twitter and more.

But you don't even care. You switch microphones at will. No way mere technology is going to stand between you and your team's passion for customer smiles.


  • The key to finding inspiration in technology

  • A simple technique, proven at Stanford to help us learn new skills faster and more easily

  • The secret to helping our team maintain their own self-motivation while making new challenges more festive and fun.

  • Using the company's internal brand to make work more fulfilling

Good content, inspiring & awesome!
— Debbie Webb, underwriting, NPR

workshops + facilitation

“You were amazing!!” - Michael Pence, President, Bank of Springfield

workshops + facilitation

“You were amazing!!” - Michael Pence, President, Bank of Springfield

Be Compelling

Let's teach your team The Science of Charisma. Our proprietary process leverages your company's Story, Brand, and Messaging for a consistent customer experience across every single interaction with your team. Let's help them not only become more engaging and influential, but make them motivated to promote your brand's messaging every time. Your team no longer interacts only with customers, but with family, friends, and many thousands thru social media in their time off. We can't tell them what to do in their free time, but we can motivate them to freely do the right thing. Let's get everyone enthusiastically advancing your vision, your message, and your goals throughout every interaction as we teach your team The Science of Charisma.

Your Team Will Learn how to:

  • Keep themselves excited and self-motivated to boost the company’s goals

  • Harness their inner Charisma to become more persuasive and compelling

  • Not only recognize rapport’s biggest barrier, but sail right around it

  • Leverage the 6 Elements of Audience Attraction


Leave them Chanting Your Brand
— Thaddeus Rex
You don’t talk down to anyone. You’re never over anyone’s head. I listen and it makes me feel like ‘I can do this!’”
— Sandy Fussner, Executive Director, Rush Co Chamber of Commerce
A logical, viable framework to uncover Your Edge, and how to capitalize on it. Highly recommended!
— Jay Baer, President of Convince and Convert
Very informative and so relevant!
— Greg VanLaere, Edward Jones
Name *

The iTeam : Private Coaching Group

Join League with other CEOs

Find, Sharpen, & Accelerate

Your Competitive Edge

The iTeam : Private Coaching Group

Join League with other CEOs

Find, Sharpen, & Accelerate

Your Competitive Edge


If you’d like to join league with other CEOs in this Private Coaching Group.

Sure we love our client track record with enterprises like John Deere, Butterball, Australian Gold, etc., but The iTeam was created for local small business CEOs like Anson Thompson (The Thompson Group), Katie Smith (All Pro Heating & Air), or Scott Andrews (Andrews Construction Co.).

They say it’s lonely at the top, but in reality it’s such a flurry of non-stop questions, suggestions, and demands on our time, it’s hard to find a safe place to reflect on a tough decision or get honest feedback on a new idea.

We bring CEOs together into private coaching groups, we have a proprietary process to help each other find, sharpen, and drive your competitive edge forward. The ongoing results are more meaningful friendships, stronger accountability, and more profitable decisions.

Most members experience 10-20% bottom line growth in first 12 months - One leveraged our Competitive Edge process to drive revenue growth of 80% in 6 months - another increased profit margins 500% in less than 18 months - what will YOU do??

video Block
Double-click here to add a video by URL or embed code. Learn more

Video is in post-production and will be available soon.



Name *
Are you comfortable signing an NDA? *
What's said at the iTeam stays at the iTeam - with every member legally bound to comply.
Are you comfortable with candid feedback from other CEOs? *
Have you already spent time working on your own self-awareness? *
iTeam participants assume your personal development is already stellar, and the focus is honing your entire business's Competitive Edge?
Are you comfortable investing time in a group that is NOT a referral group? *
Which best describes your position at your company? *
Approximately how many team members (including yourself) work for your company? *
Which best describes your role at the company? *

After submitting the form, you can expect a personal email or phone call within 72 hours.



"It's rare to find (a presenter) as imaginative and original as Thaddeus Rex" -Time Out New York


"It's rare to find (a presenter) as imaginative and original as Thaddeus Rex" -Time Out New York

Once you discover Your Edge, it’s almost like you have no competition. Everything gets easier, almost overnight.
— Thaddeus Rex
What a great speaker and wonderful research
— Bonnie Maitlen, Senior VP, Lee Hecht Harrison

Thaddeus's BIO:

Few presenters have been compared to both Dale Carnegie and David Bowie. Fewer still have the honor of being called “part Monty Python, part Dr. Seuss” by the Washington Post.

A PBS veteran, international keynoter, and award winning writer, Thaddeus Rex is an expert in Competitive Edge and founder of The iTeam, a private coaching group for GenX CEOs. He’s worked with Butterball, Australian Gold, John Deere, Chicago Bears, Rotary International, Morton Buildings, and many many more...


A former Big Brother of America, active Rotarian, entrepreneur, speaker, three-time father, and lucky husband, Thaddeus loves finding time to give back. He finds real life more exciting than any video game, prefers reading over Youtube, and believes your ability to identify and apply Your Competitive Edge is key to helping the world realize all you have to offer...