Boom! This workbook has been so much fun to put together. Thank you to all who helped us test the idea, organize the content, and make it truly compelling. 

And if you're reading this, you're the most important of all. Can't wait to hear your new ideas! Write us anytime. A few page samples are waiting for you below...

How do you beat your competitor and their bigger budgets? There are 5 Factors every customer considers before making a buying decision. Understanding the value of each factor gives you a huge competitive edge, because you need to win that customer's moment of choice. It starts with you, your Brand, and all that Charisma resting below the surface, just waiting to go...


  • The 5 Factors of Competitive Edge and how to highlight your own
  • Rapport's Biggest Barrier and a way to sail past it
  • The 6 Elements of Audience Attraction and a process to enhance yours
  • Checkmating Competitors, so time invested in a prospect becomes time invested in a sale