Your marketing is like icing on a cake. It's the first thing we see. It draws us in, and makes the entire cake taste better.

Icing can do so much for a cake, adding flavors, flowers, frills and lace. With its power you can transform ordinary confection into a party fit for princesses, superheroes, birthdays and more.

But when it's over, no one goes home talking about the icing. They talk about the cake. The icing covers cake with personality, and is then forgotten. It's become part of something bigger.

You know you have great cake. It's taken years to perfect the recipe. You have time to decorate it well. Can't wait to see it.