The crowd is comfortable. It's always warm in the middle of the crowd. There are people to enjoy, danger can't get to us, and everybody knows how good it feels to feel like we belong.

But when I stand in the middle of a crowd, all I can see is people. I can see how those around me think and feel, I can join in and take part. But I can't see much further. The world beyond the crowd is so far away. And that's where the opportunity is.

For those who choose to influence never stand in the middle of a crowd. They get to the edge, where they can see the outside world, yet still understand the crowd's mindset. And it's on this outer edge where new ideas occur. Feel free to step out. Enjoy the fresh air. And then return, showing us how to do something new.