These days, everyone posts everything on social media. People scroll through Facebook, Twitter and Instagram feeds, likely taking in only a fraction of the content before their eyes. So how can you get someone to stop and engage with the Story you're telling?
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When painting a house (perhaps an intricate, old Victorian), our thoughts immediately imagine the color, the paint finish, and how the final product will stand out from all the other houses on the street.
It’s easy for us to get excited and head to the hardware store to look at color swatches. However, it would be ill advised to jump in with a paint roller and start coating your house with bright tints without first checking the quality of that historic wood siding, your canvas.