Apple was known for innovation. With or without Steve Jobs, being tasked with revolutionizing the world every 12 months is not always possible to maintain.

Hannah Montana was known for her youth, which definitely can't last.

Now we wonder what Hannah's doing up there, pretending to be grown up. Why isn't Apple releasing the next game changer... yesterday!?

Both are still capable of offering value, but neither can live up to the brand they'd established so well. Kodak, Xerox, Britney Spears, Microsoft and many others have faced this same dilimma. Sooner or later, it happens to us all.

How these giants choose to handle the transition may be amusing to watch, but the more interesting question is you. How are you planning for your own change? Where are you going? How will you bring your audience along?