When making your next pitch, whether for a new product, new client, or a new idea for the school's PTO, the goal is to sway minds and generate action.

We often use words that make the pitch feel like a thing. We write the pitch. We prepare it. We give it. We critique it.

But these words miss the point. Your pitch is not a noun. It's not a thing you can give. Your pitch is a verb. It's something you do. You step to the plate. Toss those new ideas onto the field. Prepare to catch whatever comes flying back at you.

The pitch is interactive, and the one who stays active, nimble, and ready for change is the one who's ideas are most likely to fly.