If you're sitting around a campfire and you pull out a guitar, you instantly become the center of attention. Conversation stops. Eyes turn to you. Smiles grow. Friends sing along.

It doesn't take much. Strum a few chords. Sing a song everyone knows. Do it in tune. You're an instant celebrity.

You've carved out a unique niche. No one else in the world can play us a song right here, right now, around this fire tonight. You become elite!

But do the same thing in downtown Nashville and nobody cares. Everyone there plays guitar. Everyone sings. You have no niche. You've become one of the crowd, no longer special and barely noticed.

You want to stand out. Get noticed. Gain customers and clients, maybe even fans. Find more success. Get recognized for being awesome!

All it takes is the right niche, and your niche is out there. You don't have to be the best in the world. You just have to be the best in the room.

When it comes to building your niche, it's not just what you do. It's where you do it.