Rotary Membership Plan
The Science of Charisma ™
for faster engagement and easier sales
A CASE STUDY:: WHITE PAPER DOWNLOAD
With help from the Science of Charisma process, the Portland Rotary Club has grown to achieve the HIGHEST PER CAPITA MEMBERSHIP in Indiana, with 1% of their community's population in the club.
This case study was created to show how you too can explode growth in your favorite club. The secret to your results rests in cataloguing the STUFF you have to offer. Discovering the best AUDIENCE you can target to maximize your opportunity, Then crafting the STORY, with a Unique Value Proposition, as outlined the end of page 2. A longer version, w/ strategic plan attached is available here.
As a membership driven organization, adding new members will have a direct and significant influence on the STUFF your club has and can offer in the future. Whatever branding you decide might be best for your club, you'll find long-term success easier if your strategy not only targets an AUDIENCE you can likely engage as new members, but also an AUDIENCE who's new members will make your club's branding even more effective in the future.
If you'd enjoy receiving info as we find improvements, feel free to let us know how you'd like to be reached here. For detailed questions, call anytime, 1-800-330-1525.
Thank you for your service and effort. The world needs more enthusiasts like you:
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