Viewing entries tagged
marketing
These days, everyone posts everything on social media. People scroll through Facebook, Twitter and Instagram feeds, likely taking in only a fraction of the content before their eyes. So how can you get someone to stop and engage with the Story you're telling?
Sometimes it feels our weaknesses get more attention than any of our strengths ever will. Those weaknesses are sticking out like a sore thumb!
And sore thumbs hurt. What are we to do...?
It might feel weird to live in a world without Macy’s, J.C. Penney’s or Kohl’s. These major retail outlets are household names all over the country, maybe even internationally. J.C. Penney still runs ads in the Sunday paper, and Macy’s still sponsors a Thanksgiving day parade - but how much longer will they be around?
If you see a picture of Guns N’ Roses with their big hair, sunglasses, and edgy vibe, you’ll likely find yourself suddenly humming “Sweet Child O’ Mine,” or “November Rain,” along in your head. Isn’t it crazy how something as simple as a picture elicits memories of these ballads?
This memorable connection happens in part because of the band’s clever positioning: which you too can use to successfully market your own brand.
Sometimes, if I’m willing to take the time, my mind wanders. I begin to wonder, asking myself why am I here?
And I don’t mean why am I on this earth. But why am I right here. In this moment. In this room. Reading these words.
