What's it mean to sell it like a rock star. And what is it you truly want to sell. Maybe you have products. An idea. A song. A new direction for the school PTA. Or maybe you'd just like to sell your kids on a bit more reading time.

Where's the rock star bit come from. It could be the image. Maybe you do it with inimitable style, giving your products the red carpet treatment.

Perhaps it's outlandish, like making your products party till they puke.

Or you could just set them in the spotlight. Let their inner light shine. Watch the customers coming to see something real, and leaving a fan.

It's when your customers find reason to tell someone else, that's when you move from marketer to rock star, from sales to the stage.